We’re a small, independent company based in Hitchin, Hertfordshire — proudly owned and run by one person with a passion for affordable, high-quality alternative fashion. Here, you’ll find a curated mix of piercing jewellery, candles, wax melts, clothing, accessories, and more. We work hard to offer a diverse range of products, and if something you want isn’t currently in stock, we’re always happy to custom-order it just for you.

Alt Fashion was born out of a simple frustration: constantly searching for alternative pieces that looked great, felt great, and didn’t break the bank. After gaining experience working in an alternative fashion store and seeing the gaps in the market firsthand, it became clear that a new kind of shop was needed — one that celebrates individuality without the high price tag.

With the support of a dedicated business partner, that vision became reality. Alt Fashion was created for people like you, who crave unique style, genuine quality, and a brand that truly listens.